Bing Ads management for landscaping companies
Bing Ads management for a landscaping company means opening a second search door beside Google Ads. Bing Ads, run through Microsoft Advertising, shows your ads to people who search on Bing. We build the campaigns, tag every call and form, and keep the search-term lists tidy.
We run the campaigns; your office takes the call, and your crews do the work behind it.
Where Bing Ads sits next to Google Ads in a landscaping budget
Most landscaping owners who advertise start with Google Ads, and that is a reasonable place to begin. Bing Ads becomes worth a look when you want a second channel for the same kind of estimate request. It does not replace Google Ads; it sits next to it.
The campaigns look familiar. A search ad for patio estimates, a page about patio estimates, a list of searches to keep out. The difference is the account, the billing and the sheet, which are all separate from your Google account, so each platform can be read by itself and judged on the estimate requests it sent.
On the paid ads overview we cover how the three platforms fit together. This page stays with Bing.
Four Bing Ads campaigns for a landscaping calendar
- Design-build
Patio and hardscape estimate campaigns
One campaign for each build type, such as patios, walls and walkways, each tied to a page that describes that job in your terms and sends the visitor to an estimate form.
- Maintenance
Weekly lawn route campaigns
Campaigns aimed at the neighborhoods beside your existing route stops, so a new stop joins a route you already drive.
- Seasonal
Cleanup booking campaigns
Short windows of ads around the weeks you take cleanup bookings, set up to be paused when the calendar fills.
- Commercial
Commercial landscaping campaigns
Search ads written for business owners, with their own landing page and their own tracking, kept apart from the residential campaigns.
Setting up Bing Ads for a landscaping company
Choose the landscaping services to advertise
We agree on the jobs and towns first, because every other step depends on them.
Set up the Microsoft Advertising account under the company
The account and billing sit under your company, and Microsoft charges the clicks to you directly.
Write campaigns and negative lists together
Ads, keywords and the list of searches to keep out are built at the same time, so supply and job-hunt searches never get a chance to spend budget.
Connect call and form tracking
Each estimate request is tied to the ad that earned it before the first click is bought.
Review the sheet and trim the lists
Every month we read the search terms and the sheet and adjust the budget toward what booked estimate visits.
What the landscaping owner pays Microsoft and what the plan covers
Two bills sit behind Bing Ads. Ours covers the management work, and it is the same whether the platform is Bing, Google or Meta Ads (Facebook and Instagram); the three tiers on the pricing page are set by how many platforms we run. The other is Microsoft's charge for clicks, billed to the account you hold with it. You set that budget, and we suggest it after hearing which gaps on the crew calendar you want to fill.
Negative lists matter here as much as anywhere. Someone typing landscaping supplies near me
is shopping for materials, not hiring a crew, and a job-seeker is looking for an employer. We keep both out and read the search terms each month for what got through.
As with every platform, Microsoft publishes its own advertising policies and updates them now and then, so the owner and our team read the current ones before an ad runs. We do not promise a number of clicks, calls or estimate visits from any campaign.
Questions about Bing Ads for a landscaping company
Does a landscaping company need Bing Ads if Google Ads is already running?
Can the Bing Ads campaigns copy the landscaping Google Ads campaigns?
Who pays Microsoft for the clicks on a landscaping campaign?
Which lawn and landscaping searches should Bing Ads keep out?
Can Bing Ads be paused when the landscaping crews are booked?
Ask about Bing Ads for your landscaping crews
Mention whether Google Ads already runs for your company, which services you would put on Bing and the towns where an ad should appear. A call with our CEO can start from those notes.
Which crew has room for more work?
Name the jobs you would like more of, patios and walls or weekly lawn stops or both, and any town you would like added to the map. A few loose lines are plenty. Leave customer names and property addresses out; this is a conversation about marketing and never a job quote.
Lay the next season out on one sheet, then talk it through
On the call our CEO goes over which crews have room, which towns you want to reach and whether the budget belongs in search, in ads or in both. You hear one monthly price and a candid view of what would help. Nothing gets dug until you say so.
The wall and the planting along the bottom are a drawing, not a forecast of anyone's calendar.