About Landscaping SEO, a marketing team for landscaping companies
Landscaping SEO is a small marketing team that works with landscaping companies: design-build firms, hardscape and planting crews, and outfits that run lawn and garden routes week after week. Our job description is short. It is the marketing, start to finish, and none of the landscape work.
The people who read our pages are owners and office managers who juggle estimate visits, a spring rush and a slow winter calendar. We write for that person.
Why the team started with landscaping companies
A landscaping company has an unusual marketing problem. The work is local to the block, the calendar swings with the seasons, and the jobs on offer range from a weekly route stop to a patio that takes a crew several days. One broad promise of more leads fits none of them well.
So we begin with the crews. Which services does the company want more of? Which towns are on the work map? Which requests does the office already turn away? Those answers shape the pages, the listing and the ads, and they are the reason our plans are described in terms of output rather than outcomes.
We also keep the pricing out in the open. The pricing page shows every tier, and the services page describes what each line covers.
Habits that shape how we work with a landscaping crew
- First
The crew calendar comes before the keyword list
We ask when your crews have room and which jobs fill them before choosing a single phrase to aim at.
- Second
A map of the towns on your route sheet
Pages and ads are laid out town by town, so a service area reads as a set of places rather than a vague region.
- Third
One landscaping service per page
Patios, walls, planting and weekly visits each get their own page, which keeps every page about one thing.
- Fourth
A monthly sheet in plain landscaping terms
The sheet lines up calls and form requests with the pages or ads that produced them, in words a foreman could follow.
- Fifth
Accounts that stay in the owner's name
The Maps listing and the ad accounts carry your company name, so they remain with you whatever happens to the plan.
What we leave to the landscaping company
Anything that concerns a particular yard, wall or planting is yours and your customers' business, and our pages stay out of it. Paperwork that backs up your company is likewise the owner's own to word and display.
The same goes for numbers: we publish no counts of customers and make no promises about the phone ringing. Our page on landscaping marketing explains where the work begins and stops.
Items from the landscaping office that help a first call
- A list of the services you want more of this year, from design-build to weekly lawn visits
- The towns on your work map, and any you would like to add
- The kinds of requests your office usually turns away
- Whether the website, the Maps listing and any ad accounts already exist, and who holds the logins
- A rough picture of which weeks of the crew calendar feel full and which feel thin
Questions about the Landscaping SEO team
Is Landscaping SEO a landscaping company or a marketing team?
Which landscaping companies do you work with?
Who writes the pages for a landscaping website?
Does a landscaping company have to share its logins?
How does a landscaping owner reach the team?
Lay the next season out on one sheet, then talk it through
On the call our CEO goes over which crews have room, which towns you want to reach and whether the budget belongs in search, in ads or in both. You hear one monthly price and a candid view of what would help. Nothing gets dug until you say so.
The wall and the planting along the bottom are a drawing, not a forecast of anyone's calendar.